We’ve talked about the initial contact with Home Business Leads in our previous post. If you want to review, here’s the link: Home Business Leads: Stranger To Friend In 30 Seconds
Make A Connection
Once you’ve engaged your Home Business Leads in conversation, you need to establish a connection. This is not the place to read your list of questions or your script. If you are being ‘Interested’ as opposed to being ‘Interesting’, your conversation should flow like you are talking with a new friend and trying to find out all about them because you really want to know. And the questions you want to be able to answer are:
Is this person right for my business?
Is my business right for them?
Are they right for me?
Can I help them achieve what they want?
Can they achieve what I want?
The risk in purchasing Home Business Leads is feeling the need to recruit everyone because you’ve paid money for their contact information. You must retain your focus when making your calls. If you are looking for business partners, you must be selective. Invite only leads who fit that criteria. By being selective, you are securing your future. This business isn’t for everyone, especially your business.
How do you make a connection? Here are some questions that might help get the conversation going.
Why did you respond to our ad?
What are you currently doing to make money?
Do you enjoy what you do?
What would you change if you could?
Do you have a family?
What do you love to do when you’re not working?
Why are you looking for a business? Have you had your own business before? If yes, what was it?
What income are you looking for over the next six months? Year? 5 Years?
If I could show you a way to (do what you love) and make (income they desire), would you want to take a closer look at our business model?
Your only goal is to get the right people to look at the next step of your process, which should ONLY be an overview to Network Marketing/MLM. If possible, it’s better to not introduce conversation about your products, company or network marketing until they have seen the business model. It’s too early. Bite size pieces are the rule of the day. If you are pressured to answer questions about the business, be prepared with a 30 second summary of your opportunity and be as generic as possible AND be truthful!
To introduce the Network Marketing concept, I use the Brilliant Compensation web video. Then, if they’re excited about the concept, I invite them to a presentation. Once they understand the distribution model and the power of leverage, it’s ok to talk to them about your company and products.
